Alcamania - scroll through our company's newsletter



Pasta Zara

23 July 2018

From the heart of Italy comes a new brand ...

At the end of July 2018, Alca became stronger for another brand coming from Italy.

Pasta Zara has a tradition of more than a century and has always been led by the Bragagnolo family, and today it is managed by the fourth generation of this family.

All pasta is produced in Italy, making Pasta ZARA the symbol of the food Made In Italy in the world.

You can find out more about the brand at Alca web page.


Cera di Cupra

30 April 2018

Cosmetic brand...

Cera Di Cupra is a famous Italian cosmetics brand with a tradition of over 50 years.

For many buyers around the world Cera di Cupra stands for high quality, naturalness, tradition, Italy, trust.

You can find out more about the brand at Alca web page.



30 April 2018

Tasty croissant came to Alca trgovina ...

From Macedonia, tasty Busto croissants come to us.

The largest and most technologically advanced croissant factory in the region, Grands Foods Corporation, specializes in production and distribution in Macedonia and Southeast Europe.

Busto croissants come in 3 flavors:

  • cocoa
  • cocoa and vanilla
  • cocoa and strawberry


18 December 2017

A new brand comes from the heart of Italy ...

At the end of 2017, Alca became stronger for another brand coming from Bologna.

Isomar, as one of the brands of Euritalia Pharma, consists of 3 subgroups

  1. Isomar for nose and ears
  2. Isomar for eyes
  3. Isomar for throat

You can look assortment at Alca website.



06 November 2017

New old brand in Alca trgovina

KONUS-S DOO Company was established in 2004 as daughter company of Konus Konex d.o.o.

Products from Tipitop family are:

  • Tipi Top Robot
  • TT window
  • Steam cleaner, PMA h10
  • SprayMop
  • Ruond spin MOP PMA
  • PMA SET 5u1
  • Gloves vinyl 100/1 one size

More about these products can be found on the Tipitop page on our website.


Natura Gusto

11 August 2017

New brand ...

Alca trgovina recently expanded its portfolio for another program – NATURA GUSTO.

Natura Gusto DOO is founded for a production of healthy but tasteful meals.

You can find Natura Gusto rise cakes in tastes:

  • Natural (Integralni pirinač)
  • Apple cinnamon
  • Salt and sesame seed
  • Pumpkin and flax seed

You can find out more about the brand on the Alca page Natura Gusto



15 July 2017

Alca have new brand...

Alca trgovina has launched one more brand from the Ficosota company. These are Teo Soaps.

Enjoying in amazing fragrances while taking care of your skin in, yet, an affordable fashion represent Teo’s mission.

Teo have two categories:

  • 70 gr and 100 gr bar soaps
  • 0,400 ml and 0,900 ml liquid variants

In aroma driven category TEO soaps have same level or better compared to its international competitors.



1 March 2017

Italfood brings...

Alca trgovina has expanded its portfolio with another program - ITALFOOD.

Ital Food S.A. was founded in 2005 and is a part of the fastest growing FMCG companies originating from Eastern Europe- Ficosota.

Italfood includes two sub-categories:

  • Maretti Bruschetti- light an crispy snacks in all the favourite flavours of Italy (tomato, olives and oregano; pesto; pizza; mixed cheese; slow roasted garlic; salami pepperoni; mashrooms&cream; mediterranean vegetables)
  • Kubeti – bread cubes in 6 different flavors (pizza; ketchup; burger; bacon; chicken


28 February 2017

For our children ...

To the delight of our youngest Alca began with the distribution of a new program - Pufies diapers.

Pufies is another product of the company Ficosota. It is currently sold in fifteen different countries.

The main goal of brand Pufies is to give mothers a high quality and distinguishable alternative for their babies.



23 February 2017

New brand ...

Alca trgovina has expanded portfolio with one more program – Savex. The brand, originated from Bulgaria, was launched in 2002 and since then seeks to build and maintain the trust of its customers.

Portfolio of the brand includes the powder, liquid detergents and softeners. Savex powder, with its quality and captivating fragrance does not leave any consumer indifferent.

Savex has a leading position among the powders in more than 10 countries in markets where it is absent. The mission of the brand is to offer the most striking smells and exceptional quality in the category of powders.


New Year's celebration for employees

13 January 2017

Alca trgovina has organized in January...

Alca trgovina has organized a celebration for its employees on Friday, 13 January 2017, at the hotel "Sloboda" in Šabac.

Traditionally, the awards for jubilee 5 and 10 years of work, as well as for top rated performance of the work in 2016. At the same time we celebrated the Serbian New Year's Eve!!


The new brand ...

27 September 2016

Alca trgovina has recently

Alca trgovina has expanded portfolio for one more program - L'Angelica. L'Angelica is originated from the quiet Italian village near Bologna, where is also located their Institute of herbology (established in 1981) which contains and growns more than 50 species of plants. In the harmony of that natural environment, L'Angelica brand has developed the business philosophy , as well as products that are designed for the best personal care, according requirements of your body.

Product selection includes the entire range of herbal products and cosmetics. There are three subcategories represented on our market:

  • Bath and Shower gel 500ml (Cotton, Pomegranate, Macadamia, Oat, Donkey milk, Aloe Vera)
  • Shower gel 250ml and (Oat, Tea tree oil, Lemon)
  • Liquid Soap 300ml (Vanilla, Tea tree oil, Oat)
  • angelica.jpg

Our Advantages over the competition:

  • The products are plant-based
  • They do not contain GMO
  • Do not contain parabens, paraffin, or silicone
  • Premium brend quality
  • More price competitive in premium category
  • Striking design of the product
  • Represented in 20 countries
  • Only in Italy has 30 million users

UNICEF Club of friends

11 March 2016

Alca trgovina has recently

Alca Trgovina became a member of UNICEF Club of Friends.

With great pleasure we support all programs of UNICEF, as well as the fight against violence through the "School without Violence" program.

At the link below you can see a very useful and educative manual, called "How was in school today."

  • Handbook for parents
  • alcalogo.jpg

    Alca celebration for employees

    12 October 2015

    Alca trgovina traditionally organized ...

    Alca trgovina in October 2015, traditionally organized celebration with rewarding employees with 5 and 10 years work jubilee, as well as employees with the best rated performance of work for the past period 2014/2015, within the firm in Belgrade, Dobanovci. The names of winners will be published in the New Year's edition of the internal magazine Alcamania. photos from the party best describe cheerful atmosphere.

    proslava1.jpg proslava2.jpg proslava3.jpg proslava4.jpg

    Distributor of the Year

    12 October 2015

    Alca trgovina won...

    On HiPP Annual Distributor Meeting held in Vienna from 12th to 14th October 2015, Alca Trgovina won 2nd place as distributor of the year in category Best Performance in Key Categories.



    17 August 2015

    Alca Trgovina is officially take over the distribution of the largest producer of salty snacks in Europe, the company Intersnack Group...

    Alca Trgovina is officially take over the distribution of the largest producer of salty snacks in Europe, the company Intersnack Group.

    International company with over 45 years experience of producing salty products, and the first company in Germany, which began with the production of potato chips.

    Today, Intersnack Group has offices in more than 30 European countries and in most of these countries is a market leader. Brand CHIO, among the most famous in Europe, begins to write their history in Serbia. All fans of their characteristic spicy taste can enjoy a great range of Chio snacks.



    15 July 2015

    Aquafresh has got a new product in the range for children, Aquafresh My Big Teeth 300ml mouthwash with fluoride ...

    New adult teeth are not as strong as you might think. Enamel on new adult teeth is softer and more vulnerable to decay due to sugar acids, the key cause of cavities. Also, the mix of little and big teeth makes them more difficult to clean.

    • 24h sugar acid protection *
    • Gets to places where brushing misses
    • Alcohol free
    • Fluoride protection for strong teeth
    • All round protection for children

    *24h sugar acid protection thanks to active fluoride with twice-daily usage.


    Coconut oil

    20 May 2015

    Granum Food, a new product in our assortment ...

    Coconut palm (Cocos nucifera) is a woody plant of the palm family, widely dispersed throughout the tropics, in particular along the coast and on the islands of the Pacific and Indian Oceans. The astonishing fruit of the coconut palm, native to the Malay Archipelago, has been used in human nutrition since ancient times, in the form of flour, milk or coconut oil.Coconut oil is extracted from the coconut meat applying the cold press method, using innovative screw presses. This cold pressed, unrefined edible vegetable oil is a stable, healthy saturated fat, free from gluten, hydrogenated fats, cholesterol, additives, artificial additives or preservatives. The oil extracted from fresh coconut meat has a high content of medium chain fatty acids, as much as between 70 and 85%, with lauric acid accounting for the largest volume among fatty acids. Medium chain fatty acids, unlike the long chain fatty acids that prevail in other vegetable oils, are not stored in the adipose tissue but they are rather rapidly absorbed in the body, regulating digestion and bowel movements. This oil ranks among the healthiest and most versatile oils for human consumption. Thanks to its natural coconut taste and flavour, it is quite convenient for food preparation. It is more stable at high temperatures than other vegetable oils. Its high melting point (around 180°C) makes it is ideal for cooking, frying or baking. Coconut oil is used in nutrition as it is resistant to rancidity and a low calorie food that is quickly converted into energy and does not contribute to deposition of fat in blood vessels. It is an excellent and delicious substitute for butter because it contains no trans-fatty acids. It is rich in proteins, carbohydrates and minerals. It has antiviral and antibacterial effect and boosts the immune system. It helps in losing weight. Coconut oil is excellent for the massage, care and regeneration of skin and hair.

    Ingredients: 100% coconut oil

    Health benefits of coconut oil are manifold:

    • it acts as an antioxidant and slows the aging of skin and formation of wrinkles,
    • it improves digestion and absorption of nutrients,
    • it boosts energy and metabolism,
    • it improves thyroid gland function,
    • it improves liver function,
    • it keeps your heart healthy by maintaining the proper ratio between HDL and LDL (good and bad cholesterol),
    • it act as a natural detoxifying agent,
    • it helps maintain the pH balance in our organism,
    • it has antiviral and antibacterial effects and strengthens the immune system,
    • it regenerates skin and hair.


    • In the diet: It is used for frying, preparing meals, salads, shakes, cakes or you may simply take the table spoon of coconut oil.
    • At low temperatures the oil is solid; if this happens, it should be slightly warmed before use.
    • In cosmetics: It is used as hair mask and when used as body oil, it softens and hydrates the skin and makes it velvety and smooth. It is also used as a deodorant and a teeth whitening agent.


    Yoga for employees

    04 May 2015

    In the purpose of improve the health and relaxation of employees we organized yoga classes for all interested employees in our office...

    In the purpose of improve the health and relaxation of employees we organized yoga classes for all interested employees in our office, after the end of the work. Classes attended a significant number of mainly female participants. Because of the positive reaction from employees who practiced yoga classes two months, we will continue with classes from September.

    Why Yoga?

    Yoga means union of body, mind and spirit. Yoga is a way of achieving balance and harmony. Using breathing techniques and practicing yoga poses: a healthy, balanced approach to life (breathing exercises are an excellent anti-stress technique). Yoga allows more mobility and flexibility of the body, better physical coordination, and better circulation; improves pose and achieves flexibility of the spinal column; stimulates the proper functioning of the digestive system, endocrine and nervous system and internal organs.

    Yoga poses varies from basics to complex, from for the beginners to for the students with greater opportunities. Therefore, yoga can be practices everyone, regardless of age, physical predisposition, gender or some dysfunctions. Although the movements are slow and controlled in yoga, they represent a strong activity in the body (including internal organs) and mind.

    Yoga classes lead by Irena Maksimovic a certified yoga instructor (our employee).



    15 February 2015

    New parodontax® toothbrush - Designed to help prevent gum problems...

    New parodontax® toothbrush - Designed to help prevent gum problems * .

    New parodontax® toothbrush helps remove plaque with soft bristles which are accepted to be gentle on the gums. Ergonomically shaped handle for secure hold. Small head, with dual length bristles, for ease of teeth cleaning. Soft tongue cleaner on the back of the head.

    Everyday gum protection.

    Helps control gum problems.

    Designed to be gentle on gums.

    * With twice daily brushing.